UGG Opens Men's Pop-Up Shop in San Francisco

The only stand-alone UGG for Men location celebrates Treadlite by UGG this holiday season

NEW YORK, Sept. 22, 2015 -- The UGG® brand, a division of Deckers Brands (NYSE: DECK), today announced the opening of an UGG® for Men pop-up shop in the heart of San Francisco. Featuring the latest Treadlite by UGG™ collection, a fusion of athletic sensibilities with classic details through its lightweight, flexible and durable technologies, the location will provide a convenient one-stop location for holiday shoppers in the Bay Area.

Complementing the brand's permanent men's only locations in New York and Hawaii, the new UGG® for Men pop-up store is located in the Westfield Centre, an upscale, urban shopping mall in the Union Square area of San Francisco at 845 Market Street, Space 209. The 554 square foot location, which is now open, carries a selection of must-have merchandise consisting of 88 SKUs. The store also offers the Infinite UGG® Omni-Channel program, which enables customers to seamlessly access the brand's full spectrum of product sizes and colors.

"San Francisco is a city known for being on the cutting edge of technology, making it the perfect home to our first-ever UGG for Men pop-up shop. With innovation at the forefront of our men's collection, we're entering our second season of product introductions featuring our ultra-successful TreadLite by UGG™ and Twinsole concepts," says Vice President of North America retail for Deckers Brands, Gerard Marceda. "Our UGG for Men collections are built on a legendary foundation of comfort and innovative technology, which are key points of differentiation that distinguish UGG from other men's brands in the marketplace. Our new pop-up men's location offers our tech-savvy customers a chance to experience firsthand all the brand has to offer."

Launched in early 2015, TreadLite By UGG™ is an ultra-durable outsole that offers increased cushioning, traction and flexibility – all in a supremely lightweight construction. The technology represents the next generation of lightweight UGG® footwear design. Unveiled in 2014, the Twinsole™ concept gives men the flexibility to wear their shoes in two different ways: two interchangeable insoles, available in traditional cushioned leather and natural wool.

The styles that are showcased at the pop-up location include:
  • Neumel: This updated chukka silhouette delivers supreme comfort and warmth throughout the season with unparalleled outdoor sensibility that is perfect for any terrain.
  • Harvin: An athletic style shoe that seamlessly blends Twinsole™ technology, which offers the versatility of two interchangeable insoles, with Treadlite By UGG™ technology and provides the optimum cushioning, traction, and flexibility.
  • Stoneman: With an easy pull on design, this shoe is able to combat the climate with its rugged utility and luxurious comfort and features natural wool lining, waterproof construction and is cold weather rated to -20 degrees Celsius.
UGG® for Men is available at all UGG® stores nationwide including three exclusive men's only locations in New York City on Madison Avenue, in Honolulu at the Hyatt Regency and San Francisco at the heart of Union Square. 

For more details on UGG® for Men and other UGG® locations, including store hours, please visit: http://www.uggaustralia.com/storelocator.

About The UGG® Brand

Founded in 1978 in California, the UGG® brand has built a reputation on luxury and comfort by using only the finest materials in the world, employing the highest standards of craftsmanship, and delivering new and innovative styles. The UGG® brand is recognized as a premium lifestyle brand with more than $1 billion in annual sales, offering men's, women's and kid's footwear as well as loungewear, outerwear, home products, cold weather accessories and handbags. The brand's concept and outlet stores offer the ultimate brand experience with 137 locations worldwide, including New York, San Francisco, Los Angeles, Paris, London, Tokyo, Shanghai and Beijing.

For more information, visit our website, www.uggaustralia.com. @UGGforMen #UGGforMen

About Deckers Brands

Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company's portfolio of brands includes UGG®, Teva®, Sanuk®, Ahnu®, and HOKA ONE ONE®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, 142 Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally.

For more information, please visit www.deckers.com

Media Contacts:Lindsey Dicola / 212-247-8552 / lindsey.dicola@deckers.com 
Matthew Magnin / 212-247-8552 / matthew.magnin@deckers.com

SOURCE The UGG® Brand through PRNewswire by press release ©

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