Having previously held positions including General Manager of Sales and Marketing and Vice President of Sales with several leading global consumer brands, Charles will play an integral role in shaping the future of sales at the Herschel Supply Company.
Known as a leader with exceptional senior management experience, Charles will bring an abundance of sales management knowledge, including a proven history of executing the right go-to-market strategies, building specialty and major business as well as developing the best strategic approach to entering new undeveloped markets.
“This is an amazing opportunity for me to take my global experience and work closely with the management team to build an overall strategy to take the brand to all four corners of the world.” - Charles Russell, Director of Global Sales.
Working closely with company founders, Lyndon and Jamie Cormack, Charles will be based at the Herschel Supply headquarters in Vancouver where he will focus on building out a global plan, ensuring that all partners involved with Herschel Supply are given the necessary sales support to build long-term relationships worldwide.
“Myself and the entire Herschel Supply family welcome Charles to the team. He compliments the brand with a wealth of experience and will play a key role in our sales strategy, execution and growth.” - Lyndon Cormack, Co-founder.
About Herschel Supply Co
In the early 1900’s, Peter Alexander Cormack and his wife made the journey from Wick, Scotland and settled in the small town of Herschel, whose population today is counted at 30 residents.
Founded in 2009 by brothers Jamie and Lyndon Cormack, Herschel Supply Co. adopted the name of the small town where three generations of their family were raised. Herschel Supply Co. is based in Vancouver, Canada and manufactures the finest quality backpacks, bags, travel goods and accessories. Our goal is to create timeless product with a fine regard for detail.
herschelsupply.com | @herschelsupply | #herschelsupply
By press release
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