The partnership between Manhattan Beachwear, Inc. and Trina Turk is long standing and has generated one of the most sought after and recognized swimwear brands in the marketplace with Trina Turk Swim & Spa. This new collaborative partnership will expand upon the success of the swimwear business and introduce Trina Turk’s unique design aesthetic into the active wear market. The Recreation Collection will be comprised of tried and true active wear silhouettes infused with Trina Turk’s unique design DNA. Key pieces include leggings, shorts, jackets, sports bras, capri pants, and active tanks and tops. All items have a high Lycra content with reinforced seams and inner construction for superior fit and functionality. Trina Turk Recreation was designed to be a true mix and match collection with pieces designed to be layered together for style, function and comfort.
“Recreation is a natural extension for the Trina Turk brand, complementing our customers’ modern, fashionable lifestyle. We’re excited to bring her great pieces she can wear to take part in the active pursuits she loves” says Trina Turk, CEO and the creative force behind her namesake brand.
"As fitness and overall good health has become a very high priority in today's Contemporary consumer's lifestyle, we at Manhattan Beachwear are very excited to collaborate with Trina Turk in this new venture, and believe that the Trina Turk Recreation Collection will become a leader in the movement to integrate a fresh designer fashion aesthetic into this consumer's active wardrobe," says Howie Greller, VP Design/Marketing. "Trina's use of distinctly recognizable California Modern prints, colors, details, and innovative fabrications will differentiate the Trina Turk Recreation Collection from other well-known brands in the active marketplace. Whether this consumer prefers fitness, yoga, Pilates, cycling, or country club sports, the interaction between fashion and function will elevate this loyal customer to a new world in the universe of active sportswear.”
Trina Turk Recreation will retail between $56-$136. Trina Turk Recreation will be available at better specialty and department stores, as well as Trina Turk store locations.
About Trina Turk
Inspired by the multicultural mix, architecture, and landscape of California, the Trina Turk collection is full of the season’s most casually sophisticated and “must have” silhouettes. Trina’s philosophy is to create wearable, optimistic fashion that incorporates the best aspects of classic American sportswear. Founded in 1995, the Trina Turk brand includes women’s ready-to-wear, Mr. Turk menswear, swim, residential and jewelry. Trina Turk’s signature boutiques are located in New York, Los Angeles, Palm Springs, Bal Harbour Newport Beach (CA), Burlingame (CA) and Dallas. An eighth boutique will open this summer in Atlanta. Please visit www.trinaturk.com and join us at www.facebook.com/trinaturk.
About Manhattan Beachwear, Inc.
Manhattan Beachwear, Inc. is the leading manufacturer of women's and men’s swimwear in the US. With over twenty five years’ experience, Manhattan Beachwear, Inc., continues to grow its current roster of brands and services its existing customers in the Junior, Contemporary, and Missy markets. Manhattan Beachwear, based in Cypress, CA, designs, manufactures, and markets under licenses for Kenneth Cole New York, Kenneth Cole Reaction, Ralph Lauren, Lauren Ralph Lauren, Trina Turk, Nanette Lepore, Sperry Top-Sider, Adidas, and Hobie. In addition, Manhattan Beachwear manufactures its own brands, La Blanca, 2Bamboo, 24th & Ocean, The Bikini Lab and Maxine of Hollywood.
Brands are sold to a mix of major department stores, as well as the best surf and swim specialty stores nationwide. Distribution includes Macy’s, Dillard’s, Bloomingdales, Nordstrom, Saks Fifth Ave, The Buckle, Dick’s Sporting Goods, The Sports Authority, Everything But Water and Swim ’n Sport. For more information please visit www.mbwswim.com.
By press release
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