18/06/2013

Business poeple : Skins Compression Clothing Appoints Northwest Rep

Skins Compression, the maker of gradient compression sportswear,  has expanded its relationship with long-time business partner, Ted Lohr, owner of Centripetal Sports, Inc. In his new role, Lohr will serve as sales representative for Skins in the Northwest region.

With extensive experience and insight in the performance gradient compression market representing some of the industry’s top sports and performance names, Lohr and his company will serve as an extension of the Skins brand throughout the Northwest, as well as managing key national accounts and business development within the winter sports and water sports sectors. This move by Skins marks the next step in the brand’s strategic alignment to invest in additional key territories throughout the U.S.

More than six years ago, Lohr and his company entered the sporting goods industry as representatives for Skins Compression. Since then, Centripetal Sports, Inc. has been a key player in elevating not only Skins, but also the world’s most identifiable performance sports brands within the marketplace. Now Lohr will work with Skins to provide an additional avenue for growth, helping to boost momentum for the company’s expansion efforts.

“We are very passionate about performance compression, and our partnership with Skins allows us to further align our efforts with a company that not only shares the same focus and passion, but has the expertise, innovation and commitment to be a game-changer for the industry,” said Ted Lohr, president of Centripetal Sports. 

This expanded partnership extends far beyond the traditional brand/sales representative alignment, and will be strengthened via increased support from Skins including marketing, brand and sales support, as well as a dedicated West coast tech rep based in the Northwest.

“Over the last 120 days, we have made significant strides in augmenting the Skins team and offerings to support continued long-term growth strategies within the U.S., as well as placing an increased focus on our specialty retailers,” said Johnny West, General Manager of Skins North America. “We are thrilled to have Ted rejoin the Skins brand! He has strong connections within the key markets that align with our strategies and impressive expertise of the gradient compression industry. Ted and his team are a valued partner of our brand, and in his new role, we’re confident that they will help further expand Skins across multiple sporting disciplines and channels.”

Lohr lives in Hood River, Oregon with his wife Kateri and daughter Katie. Originally from Youngstown, New York, he holds a Bachelor of Arts in economics from Williams College.

Source skin Compression through SportsOnesource

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