On, the new running shoe company built on patented Swiss technology, has
named running industry veteran Christian Ward to the position of
national dealer support manager. The appointment was made by Ted
Goodlake, On’s director of sales, North America.
In this
position, Ward will be responsible for developing and managing On’s
in-store relationship with more than 100 independent running retailers
across North America. This includes; creating in-store sell-through
opportunities via education, managing a team of
On tech-reps, developing
sales staff perks, creating viral and social media initiatives and
more.
“Christian is a great fit for this important position as he
is one of the most energetic, creative and hard–working people I have
ever encountered in the industry,” said Mr. Goodlake. “This role is
critical to our success, as in-store brand promotion and the education
of the sales staff is the key element of ensuring trial among
consumers.”
Ward has more than 20 years in the running industry
with such successful companies as Nike, Reebok, Pearl Izumi, Oakley and
Sole. From 2010-11 he served his second tour with Reebok, this time as a
Senior Key Account Manager for running specialty retail. A veteran
runner with more than 14 marathons and a 50-kilometer at age 50 to his
credit, Ward lives in Ann Arbor, MI. Also an avid writer, he has penned
numerous articles and essays about running for a variety of media
outlets including
Outdoor Athlete where he also served as Associate
Publisher.
( SportsOneSource Media )
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